Creative Director in Advertising & Artist. Master of blending the two worlds. When creativity clashes, sparks fly. Strategy. Campaign. Social. Innovation. Craft.
ABOUT
Hi—I'm Michela, a globally experienced Creative/ACD now living the Dutch life in Amsterdam. My superpower? I have an incredible sense of smell.

With 13 years of advertising experience, I've had the pleasure of working with renowned brands such as Cadbury, Ballantine’s, Dove, Google, HP, Miele, Miro, Nike, NatWest, L'Oréal, Philips, Strongbow, Samsung, TikTok, Toni&Guy, Transport for London, Unilever, and more..

I have helped fashionistas uniquely stylize their hair with 3.8B on TikTok, I have used playful memory tricks to create memorable experiences with long drinks, and aided women in tackling unwanted sexual behaviours on public transport, resulting in a 40% increase in reports.

When I'm not conquering the advertising universe, I indulge in delightful side art projects, crafting virtual reality games or curating mesmerising photography books.

My goals are straightforward: leading exceptional teams, fostering new business opportunities, and creating work that we can truly be proud of.

If you're ready to embark on a creative journey with passion and purpose, let's make some magic happen together.
SpecialiSED in INTEGRATED CAMPAIGN
SOCIAL AMPLIFICATION & INNOVATION THINKING
creative
director
and
artist
amsterdam
WORK EXPERIENCE

Associate Creative Director | Media.Monks
Amsterdam, Netherlands
July 2019 - Now
[Senior Creative from July 2019, promotion to Associate Creative Director in July 2021]
Clients: Booking.com Eurovision, HP, Pernod Ricard, PVH, L'Óreal, Nike, Miele, Sanofi, TikTok, Unilever.

Freelance Creative Lead / Creative Strategy Lead
London, United Kingdom
April 2018 - July 2019
Agencies: Analog Folk, Ogilvy, Spark 44, McCann Enterprise, Joint, Wunderman, Small Media, VML, BMB, Langland, Mullen Lowe Profero.
Clients / Projects: Luxury and FMCG. Jaguar, Boots, Lay's, Nivea, Kettle, Ribena.

Creative Lead | M&C Saatchi
London, United Kingdom
September 2013 - March 2016
Clients: Transport For London, Unilever, Konami, Natwest, Boots, Toni&Guy

Senior Creative | LEAN MEAN FIGHTING MACHINE LTD | Then M&C Saatchi
London, United Kingdom
May 2011 - June 2013
Clients: Uniliver, DeBeers, Heineken, Strongbow

Creative | Fallon
London, United Kingdom
April 2010 - April 2011
Clients: Cadbury, Orange, The Natural Confectionery Company.

See my
Work