X360 & Kill Switch

Problem: Millennial audiences lack attention to new features. 

‍Opportunity: Position HP as a lifestyle partner, not just a tech company.

‍Solution: We use humour and intimacy to show how With the Kill Switch on, no one will see you when crying in front of a romcom, singing out loud in your PJ, or zooming with cucumbers in your eyes. With x360 you can always rely on your laptop while cooking, bending in a new yoga pose, or assembling some furniture pieces.