Check before you travel

Awareness campaign for Transport for London with data at its core. OOH. Data. Digital.

Credits

Role: Lead Creative
Data Artist: Variable ‍

Agency: M&C Saatchi
Client: TFL

Goals

Problem: Train delays lead to frustration and negative experiences with public transport.
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Opportunity: TFL has always the latest travel updates.
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Solution: "Check Before You Travel" emphasizes the significance of checking transport updates before departure, ensuring we stay on track with our plans. Topic-related 3D shapes have been wrapped with data sourced from the transport network creating super colourful and up to date and data visualization. We collaborated with data artist Variable to create a vibrant series of posters and live data banners.