Created by Fire

Problem: Launching a new product to whisky enthusiasts with established preferences.

Opportunity: Ballantine’s Hard Fired provides a distinctive smoky Scotch whisky made using a charring cask crafted by Glasgow's coopers.

Solution: We engage our audience by embracing the captivating allure of fire - a potent and controlled force. Showcasing Ballantine’s Hard Fired's meticulous fire process, we partner with David Sena, a fire-based tattoo artist, to create a bespoke artwork that embodies the essence of our whisky.