Project-DeClone
A brand and awareness campaign for the launch of Toni & Guy products on the UK’s shelves. Social & YT
Credits
Role: Lead Creative
Director: Lawrence Blankenbyl for Pretzel
Agency: M&C Saatchi
Client: Toni & Guy
Goals
Problem: Launching Toni & Guy products in a crowded market.
Opportunity: Showcase hairstyle as a form of self-expression during London Fashion Week.
Solution: Create Project De:Clone. An high-impact campaign with exclusive fashion week content, influencer challenges, and rapid social media posts, inspiring individuality through creative hairstyles.
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