Oui, Oui. Lillet.
Campaign Product Launch in new Markets
Goals
Problem: Expanding the reach of an established french aromatic wine to new markets
Opportunity: Lillet Blanc and Rose' are perfect for apertive consumtion
Solution: We draw on Oui, Oui The French Aperitif's stylish heritage to engage our audience with a chic, feminine vibe. Using familiar French symbols—such as a beret, chalet, and ballet—we create memorable associations with Lillet.
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