By You. For Them.

Show them you know them. Nike By You.

Problem: Nike's personalisation tool has always been promoted as a platform for self-expression and creativity.
‍
Opportunity: Tap into Christmas as an opportunity to revamp the tool and turn Nike By You into the ideal destination for gifting your loved ones.
‍
Solution: What’s more to love than a personalised gift? The‘Show Them You Know Them’ campaign invites the community to take inspiration from their loved one's
interests and create a custom pair of Nike shoes just for them.